Advertising analytics

Overview of the online marketing KPI jungle.


  • The most important KPIs at a glance for marketing managers, media coordinators, management accounting
  • Gain a cross-channel overview
  • Business intelligence solutions tailored to your requirements
  • Intuitive tools for standard reports, analyses, dashboards and alerts
 
Get a quick overview of the product's highlight features.
Find more detailed information.
Contact us for more information and an individual quote.
 

 

Features

Dashboards and benchmarks

These give you an overview of the costs and performance of your advertising in an instant.

Individual reports

For information that you need regularly. We design reports for you that provide the information you need at the touch of a button.

Flexible analysis tools

You can view campaigns from any perspective you want. Your analysts can carry out multi-dimensional analyses.

Consolidated information

Integration of diverse data sources into a consolidated reporting database. Uniform calculation of key figures across all analyses.

Alerts

Active warnings via e-mail if threshold values are exceeded.

Data mining analyses

Online marketing databases provide a perfect basis for data mining analyses. Extraction of successful campaign patterns, which can only be identified with difficulty in manual analyses.

Product details

What do we provide for you?

  • Not some standard system: together with you, we develop an individual concept covering KPIs, features, user interface and database design
  • Our industry expertise: we are very familiar with the business models, processes and KPIs
  • Speed: thanks to our project experience and our frameworks, we can develop comprehensive systems in just three to four months
  • Full service: functional and technical design, programming and operation of reporting solutions
  • Advice and help with implementation if you need support in individual areas

When should you work with us?

  • If you work with many partners, each supplying extensive information, but there is no central overview
  • If you need consolidated KPIs more quickly for your marketing decisions
  • If you feel overextended due to the complexity of the many data sources and systems

How do we proceed?

  • We have developed special process models around the latest software development methods
  • We produce results that are available quickly in the form of prototypes as a basis for discussion

Our offer

Workshop

A free-of-charge one-day workshop at your offices
with your experts and ours
.